I’m always on the lookout for a bargain or a good deal. And there is no better deal than getting something for free. That’s why I’ll join just about any consumer research site on the Internet, and I’m always filling out surveys and forms on company websites to try new products.
Think about it — you’re not only getting something for free. You’re getting to give a company your opinion on something they’re trying to get feedback on, and you can also share your thoughts with your friends and other consumers. It’s called word-of-mouth marketing, and with social media, blogs and YouTube so popular, it’s become really valuable to businesses.
For instance, I found a link on the Origins website today to receive a free sample of one of their new products — Dr. Andrew Weil for Origins Mega-Mushroom Skin Relief Advanced Face Serum. It may or may not work for me, so I’m glad to be testing it out in a small amount. And, if I like it, and it’s something that helps my skin, I know that I can invest in a full-size of the product!
And, if you’re really interested in word-of-mouth marketing, check out BzzAgent. It’s an online network of WOM marketers, and I’ve been a member for years! You just fill out some basic profile information, and they match you up with “BzzCampaigns” — that’s when a company enlists BzzAgent to help them get feedback on a new product or marketing campaign. BzzAgent sends you a “BzzKit” for every campaign you’re in, which sometimes includes free products or coupons, along with all the information you need to share the product with other people. You submit reports to BzzAgent based on your feedback and what others tell you when you “bzz,” and you get rewarded with better status on the network (and that means you can get invited to campaigns early) and MyPoints, which you can use to redeem for gift cards at awesome retailers.
The way I see it, word-of-mouth marketing and being a consumer tester isn’t just getting something for nothing. Consumers’ opinions are so valuable to companies, and you get to help businesses make products that you’ll support and that other people will benefit from.









BEFORE shampooing, I get my hair wet in the shower. After ringing it out and combing, I put about a dime-size amount (maybe a tad more…I have a lot of hair) of

